Overture or now known as Google because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture found that the internet was fast becoming the easiest and most convenient way to search, and advertising was heading to hit at an all time high as a result of many businesses in the arena.
To get a person to attend a site than others, it needs to be very visible. Providing advertisements that could guide potential consumers and consumers to their site would allow them to have an increase in traffic as well as sales. Bing provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted. (more…)